As AI flips search and viewing habits, Google Singapore’s Ben King breaks down what marketers need to do to keep up and stay ...

As AI flips search and viewing habits, Google Singapore’s Ben King breaks down what marketers need to do to keep up and stay ...

Korean beer brand Cass launched a new brand platform called ‘Squeeze More Joy’ to invite Koreans to “find humour and refreshment” in life’s unexpected moments. The platform is centered by Lemon Man, a ...

As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and ...

As the 618 shopping festival kicks off earlier this year on May 13, RedNote and Alibaba Group have joined forces to integrate ...

WPP's EssenceMediacom narrowly hangs onto the top spot while Publicis' Spark Foundry enters the table in second position ...

Accenture has announced plans to acquire Yumemi, a leading digital services and products provider headquartered in Japan.

In an age flooded with AI, the real threat to the creative industry isn’t technology—it’s the defeatist narrative that ...

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!

Senior art director, Dentsu Creative, Vietnam (2025 - Present) Art director, Dentsu Creative, Vietnam (2023-2025) Art Director, MullenLowe Mishra, Vietnam (2021-2023) Designer, MullenLowe Mishra, ...