In today’s fast-evolving digital landscape, businesses across various industries are leveraging innovative marketing ...

There's a world you don't often see in British ads: multicultural communities in modest surroundings, probably intended to be somewhere 'Oop North.' What we mostly hear about such communities these ...

The UK government's move to ban advertising before 9pm (and anywhere online) for so-called less healthy foods (high fat, salt ...

That pillar of the London social scene Moss Bros (where you get your kit for Ascot - but only morning dress if you've a Royal ...

Energy companies are like banks, they make more money when customers face higher prices (widening differentials) so they're not exactly popular. The UK, in particular, is facing higher energy prices ...

A chunk of Cadbury’s Dairy Milk, filmed melting in slow motion, is the start and finish point for an entire global campaign by VCCP. The simple idea, spearheaded by a 15-second TV spot, is even ...

WPP has promoted Marie-Claire Barker to global chief people officer, replacing Lindsay Pattison who stepped down after 16 ...

Prediction is very difficult, especially if it’s about the future.” So warned Niels Bohr, the Nobel Prize-winning theoretical physicist and so-called father of atomic thinking. It’s a quote that’s ...

Reliability and trust are the watchwords for Ocado in Uncommon Creative Studio’s first work for the brand since winning a pitch in December. The idea comes from Ocado’s own research, which found that ...

Here’s my Cannes 2025 shortlist; three that hit me in the gut (or the heart), and one that probably won’t win anything but ...

When we’re all swiping, scrolling and skipping, attention becomes a critical commodity. But now VCCP has some good news for ...