Discover the five key trends that are shaping the way we watch television ahead of the 2025-2026 Upfronts/Newfronts.

Said another way, inclusion brought more audiences along. This pattern is evident in the streaming content landscape as well ...

Nielsen IBOPE streaming measurement continues to go from strength to strength, and as of today, 1,650 homes have been installed with streaming measurement technology. This substantial improvement, ...

The Record provides a quarterly analysis of audio listening behaviors across the total radio universe. The charts represent ...

Consumer preferences in the U.S. are shifting fast. Market researchers need to understand not just who consumers are, but also what drives their behaviors and decisions. Nielsen Scarborough’s detailed ...

Nielsen’s ‘Diverse Audience Report: Attitudes on Ads’ delivers the critical data you need to ensure your advertising resonates. Take immediate action to: Determine High-Impact Channels: Discover the ...

NEW YORK – May 1, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has launched The Ad Supported Gauge—a new extension of The Gauge™. The new quarterly report provides the ...

Od K-beauty po Bollywood, azjatyccy Amerykanie mogą pomóc markom w poruszaniu się po rosnącej popularności kultury azjatyckiej w ...

This Nielsen report delivers critical data to move beyond assumptions and take immediate action: Optimize Your Media Mix: Identify the platforms where Asian Americans are most receptive to ads today ...

Connect authentically with LGBTQ+ audiences. Don’t guess how to engage with LGBTQ+ consumers effectively and respectfully.

Stop guessing, start connecting: Get actionable insights for reaching Black/African American Audiences. Don’t let your advertising miss the mark with this audience.