Freshpaint announced an integration with StackAdapt, one of the leading advertising platforms, to aid healthcare marketers in achieving superior marketing results while ensuring data privacy. Steven ...

Omnicom has announced the formation of Omnicom Advertising Group, a new entity. Collaboration with BBDO, DDB, and TBWA networks, as well as Advertising Collective agencies (Goodby Silverstein & ...

Deep learning technology is becoming increasingly integral in the designing of market strategies. Brands can improve customer engagement, acquisition, and retention by integrating deep learning into ...

Given the current market scenario, marketing leaders across industries are actively trying to use data and advanced analytics. B2B marketers need to run campaigns while optimizing the marketing ...

Artificial intelligence (AI) has seriously impacted the current B2B digital marketing strategies. Intelligent Automation (IA) is now 'here and now' and greatly supports companies' future marketing ...

Big Data and data analytics are helping brands drive successful marketing campaigns amid the evolving marketplace. In this digital era, marketing leaders need to rely on actionable data to drive ...

Customers today are hyper-aware, making it challenging for firms to keep them engaged. However, there are a variety of customer engagement strategies and techniques that can be used to build a real, ...

Automation of sales operations can be a win for companies, marketers, and sales teams. It lends speed, accuracy, and efficiency to sales operations, adding to revenues and customer loyalty. Sales ...

Marketers need to establish a solid foundation from an organizational and data standpoint to make the most of personalization. Must read: Customer Retention and Satisfaction Rates to Measure ...

Data overload is happening everywhere in the marketing community. Technology has opened up unprecedented opportunities for marketers to gather data on consumer behaviours or trends. Data collection ...

Predictive analytics combined with Artificial Intelligence can help companies see how well new strategies and campaigns will perform. Today, using insights collected from data to create stories and ...

The Automotive go-to-market model remains in flux. Customers are bewildered, while long-standing dealership franchises face an uncertain future. Yet in a market still striving to deliver a truly ...