Although StubHub said it's seeing record demand for Super Bowl tickets in 2025, with sales up 10% from the same time last year, the company's average price for a seat at the game is down 14% since 2024, according to CBS Sports.

Commercials for the first Super Bowl in 1967 cost just $42,000 and big game spots didn’t surpass $1 million until the mid ‘90s. Prices have gone up nearly every year since then, jumping from $5.6 million in 2021 to $7 million in 2023 and $8 million this year.

For the fans watching the Super Bowl from their couches, the average household is expected to spend $142 — up from $116 last year — according to a LendingTree survey. From snacks to fan gear, the online marketplace asked more than 2,000 Americans about their game day spending.

A study compared the cost of the cheapest seat at Sunday’s game to a typical monthly mortgage payment in 50 major U.S. metros.

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