F1 deal puts Tag Heuer on track for watchmaking big league
It may only be January, but it seems likely that the most valuable sponsorship deal in luxury watchmaking this year has already been done. Tag Heuer was confirmed as Formula One’s official timekeeper earlier this month as part of a multi-brand deal between the sport’s owner Liberty Media and Tag Heuer’s parent,
TAG Heuer Races Ahead At LVMH Watch Week With Bold F1-Inspired Timepieces
The Swiss luxury watchmaker has released five new timepieces in the TAG Heuer Formula 1 collection – four chronographs and the TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing – establishing an iconic throwback as the first collection to bear the TAG Heuer name in 1986.
Inside Tag Heuer's $1 Billion Formula 1 Deal
We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move
TAG Heuer Presents a Sporty and Glam Lineup at LVMH Watch Week
During last year’s LVMH Watch Week, TAG Heuer revealed a duo of Carrera Chronographs with alluring teal green dials with circular-brushed finishes. Similarly, the Maison has also unearthed a new Carrera Chronograph and Carrera Chronograph Tourbillon for this year’s event, but this time, they’re rendered in a moodier, purple fumé palette.
TAG Heuer drops a host of really racy new chronographs
A couple of weeks after returning to F1 as the official timekeeper, it makes total sense that chronographs top TAG Heuer's agenda at LVMH Watch Week
TAG Heuer’s Newest Formula 1 Chronographs Are Built For Speed
For LVMH Watch Week 2025, TAG Heuer returns to the world of F1, with five hi-octane chronographs fusing top ergonomics and dynamic materials.
Best of LVMH Watch Week 2025: Tag Heuer
LVMH Watch Week has arrived and Prestige Singapore’s watch expert Lynette Koh gets down to pick the most scintillating releases. Headlined by a refreshed range of Formula 1 Chronograph watches and Carrera Chronograph models with purple dials, motorsports continues to drive the latest creations presented at LVMH Watch Week 2025 by Tag Heuer.
Tag Heuer unveils sporty new collections at LVMH Watch Week 2025
Now, as part of LVMH Watch Week 2025 – taking place in New York and Paris from 21 January – the brand has released an all-new Formula 1 collection. The initial range comprises five chronograph models, all cased in 44mm of grade-2 titanium and embellished with racy details wherever you look.
TAG Heuer Unveils New Formula 1 Chronograph Collection
The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring vibrant colors and lightweight titanium cases.
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TAG Heuer’s Formula 1 Chronograph Collection is Back and Bolder Than Ever
Stellar timekeeping and functional design are the crux of pretty much everything in the respective worlds of motorsport and ...
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A Classic Entry-Level Chronograph Just Received Some Massive Improvements
TAG Heuer has upgraded the Formula 1 Chronograph to celebrate becoming the Official Timekeeper of Formula 1 Racing.
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TAG Heuer Unveils Redesigned Formula 1 Chronographs for 2025, Can They Make Rolex Jealous?
TAG Heuer has embarked on a new journey after becoming Formula 1’s official timekeeper, replacing Rolex at the pinnacle of motorsport ...
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Introducing: Five New Versions Of The TAG Heuer Formula 1 Chronograph In Titanium (Live Pics)
TAG Heuer marks its big return to F1 with the new Formula 1 Chronograph in titanium ✓ With a fresh case design and an ...
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TAG Heuer Keeps Using Horology to Remember Ayrton Senna
Coinciding with the Netflix series, TAG Heuer’s limited-edition Carrera chronograph is a tribute to Ayrton Senna and his ...