Research from the Aberdeen Group found that VoC (voice of customer) strategies netted significant gains in revenue growth.

Voice of the customer (VoC), a term coined by Abbie Griffin and John R. Hauser in a 1993 MIT paper, is a statement of your customers’ experiences, feelings and expectations regarding your brand.

Operationalizing voice of the customer (VoC) feedback data in real-time is essential for organizations aiming to improve customer satisfaction and loyalty, along with overall business performance.

That said, to be truly effective, B2B personalization and ABM programs need customer feedback—also referred to as voice-of-the-customer data—to create a human-centered customer experience (CX).

CrowdStrike (NASDAQ: CRWD) today announced its recognition as a Customers’ Choice in the 2025 Gartner Peer Insights™ ‘Voice of the Customer’ for Endpoint Protection Platforms report1. CrowdStrike has ...

To meet changing needs and grow, business needs to really hear the voice of the customer, says Shikesh Lalbahadur, Head of Digital at Quality Connect (QConnect), a contact centre and customer ...

Icertis Named a Customer’s Choice Vendor in 2025 Gartner Peer Insights™ Voice of the Customer for Contract Life Cycle Management Report 93% of Customers Recommend Icertis Contract Intelligence ...

“The current model for gathering and analyzing customer feedback is limited–broken, even,” said Glassbox co-founder and Chief Technology Officer Yaron Gueta. “Our Voice of the Silent ...

Qualtrics positioned highest for Ability to Execute and furthest for Completeness of Vision in the Gartner Magic Quadrant for Voice of the Customer Platforms PROVO, Utah and SEATTLE, April 22 ...

At CMSWire, our Voice of the Customer channel is your go-to hub for the latest Voice of the Customer News and insights. With a keen focus on emerging Voice of the Customer trends, we aim to ...

only vendor named a Customers’ Choice in every iteration of the Voice of the Customer for EPP report since its inception in 2019, being recognized five times “As the pioneer of AI-native ...