Research from the Aberdeen Group found that VoC (voice of customer) strategies netted significant gains in revenue growth.

Voice of the customer (VoC), a term coined by Abbie Griffin and John R. Hauser in a 1993 MIT paper, is a statement of your customers’ experiences, feelings and expectations regarding your brand.

As brands develop their customer data strategies, they must look beyond just increasing sales figures and profitability to consider the voice of the customer itself. Data is a powerful resource ...

VoC tools make excellent CX possible. Good customer experience remains a priority, meaning companies should look to optimizing voice of the customer solutions. Top tools include top technology.

Operationalizing voice of the customer (VoC) feedback data in real-time is essential for organizations aiming to improve customer satisfaction and loyalty, along with overall business performance.

That said, to be truly effective, B2B personalization and ABM programs need customer feedback—also referred to as voice-of-the-customer data—to create a human-centered customer experience (CX).

However, leading organisations are finding ways to turn customer empowerment into a competitive advantage. They are gathering and organising voice of customer (VoC) data from multiple sources to build ...

“The current model for gathering and analyzing customer feedback is limited–broken, even,” said Glassbox co-founder and Chief Technology Officer Yaron Gueta. “Our Voice of the Silent ...

Icertis Named a Customer’s Choice Vendor in 2025 Gartner Peer Insights™ Voice of the Customer for Contract Life Cycle Management Report 93% of Customers Recommend Icertis Contract Intelligence ...

To meet changing needs and grow, business needs to really hear the voice of the customer, says Shikesh Lalbahadur, Head of Digital at Quality Connect (QConnect), a contact centre and customer ...

only vendor named a Customers’ Choice in every iteration of the Voice of the Customer for EPP report since its inception in 2019, being recognized five times “As the pioneer of AI-native ...