Diversity washing is a distinct form of woke-washing in which a company hires a single African-American or other BIPOC representative in some nonfunctional role to sell the idea of diversity.

Corporate support for social and political issues has been called out as woke washing when deemed as tokenistic.

The term "woke-washing," discussed by Aja Barber and Slow Factory Foundation, speaks to the corporate co-opting of social movements such as Black Lives Matter.

Why is woke-washing rife in fashion right now? Misleading marketing can make it hard for shoppers to make the right choices.

By Andrew Poreda, Vice President, ESG Senior Research Analyst Environmental, Social, Governance (ESG) has taken hits from all angles as of late. Whether it be former sustainability leaders going ...

Avoid inauthentic, woke-washing messages. For example, if you don't have a commitment to your LGBTQ employees or community, don't put a rainbow flag on your social posts or packaging to try to ...

A Cat Went to Sleep in an Inactive Washing Machine, and Woke Up During a 55-Minute Wash Cycle with 3,000 Spins "Not many have seen cats go through a whole cycle and survive," said Dr. Ella Yarsley ...

Unilever boss warns of dangers of 'woke-washing' in ad industry Unilever boss Alan Jope says too many campaigns are being launched that don't back up what their brand says with what it does ...

Post something woke on Facebook. Kid yourself you’re brave. Reel in the likes. Enjoy the dopamine. Alternatively, if you are a corporation, woke-washing can help boost your brand.

For better or for worse, brands are awakening to the role that marketing can play in positively influencing society. The Museum of Brands has tackled this divisive topic with the launch of an ...