To understand how different firms structure their marketing organizations, Josh Steimle, CEO of digital marketing agency MWI, provides insight into how the chief marketers of PayPal, HireVue ...

Co-Founder and CMO of Content Monsta, a digital marketing agency focused on multi-media content production and marketing strategy. As a marketing agency owner, nothing hurts worse than seeing your ...

As large organizations and agencies continue to broaden their digital capabilities, they need to learn how to bridge their digital marketing team. Allie Freeland December 18, 2013 ...

For years, your marketing team is structured to consistently do well with a certain distribution model. With an inside sales model, growth is reliant on strong alignment between marketing and sales.

Digital customer experience (DCX) remains a top priority for digital marketing teams, ... “CX team structure has not changed very much since 2019, ...

He arrived at Warner Bros. in 2016 and has overseen digital campaigns on movies such as the studio’s highest grossing DC title ever, Aquaman ($1.1 billion WW), The Joker (the highest grossing R ...

Business How B2B businesses should structure communications and marketing in the era of AI. AI alone won’t fix your marketing — the case for smarter team structures ...

“His planned reorganization of the global digital marketing team into social creative, talent influencers and partnerships aligns with the disciplines of our overall marketing structure ...