At HubSpot’s Inbound conference in Boston this week, t-shirt entrepreneur Johnny Cupcakes himself—a.k.a. Johnny Earle—shared ideas on how to create a brand people will feel so passionately about ...

Johnny Cupcakes leaves the Delta Gamma sorority house on Walnut Avenue holding the sorority T-shirt that used his logo without permission. Cupcakes demanded an apology and got one.