During a webcast meeting with baristas, the Seattle-based coffee giant showed off a simpler logo that no longer includes the green circle that says “Starbucks coffee.” In addition, the mermaid ...

NEW YORK (CNNMoney) -- Starbucks Corp. debuted a logo Wednesday that brings the iconic green Siren out of the circle and drops the words "Starbucks Coffee." Just a few hours later, the backlash ...

The logo they were redesigning in 2011 ... the Starbucks logo was the stamp of ubiquity for the same coffee shop on every corner. Recognizable? Sure. But it was so bounded within its own circle ...

[Photos: Starbucks] Starbucks unveiled a new logo today that drops the green band ... What I think we've done is we've allowed her to come out of the circle in a way that I think gives us the ...