The final step is to offer a unique perspective. Your audience is bombarded with marketing messages daily, so you need to provide a new perspective to be heard—which could be through your products, ...

HoldCo Bros are back! In this episode, @NikonomicsPodcast and I are diving into marketing with a look at the "OG" internet ...

5-Step Strategic Marketing Process. Strategic marketing is a planning process that seeks to establish a clear direction and unified purpose for all marketing efforts.

February is almost over, and Q2 is right around the corner. Set yourself up for future success by performing a marketing checkup — a review of your company’s marketing strategies and ...

‘Aligning sales and marketing departments’ is rightly cited as one of the top three reasons for undertaking ABM projects. But how do you make your campaigns stand out in an age where top companies are ...

3 Steps to Gear Up Your Email Marketing for the Holidays. If you want to boost email marketing sales during the holiday season, it’s wise to start preparing now.