So what’s behind the meteoric rise of the logo in 2021? We can credit a large part of it to a newfound obsession with Y2K fashion. Think: vintage Dior saddle bags, Louis Vuitton pochettes ...

Nike is saying the logo Rob Gronkowski filed to trademark in 2016 is too similar to the Jumpman logo, according to ESPN.com. Last April, Gronk Nation L.L.C. filed a trademark on a logo that is a ...

The collab reworks the Sunder, a Y2K-era runner that Nike is betting big on, dripping it out with subtle fades of deep, syrupy purple and orange. The collaboration's more recent genesis was at ...

From the return of Jackass and Bennifer to dad sneakers and Nike Shox (including the Nike Triax watch ), Y2K-era trends are enjoying a new wave of glory. While the 2000s have been derided as the age ...