These executives from holding companies and independent agencies are ones to keep an eye on—for better or worse.

Technology can unlock actionable data, but human creativity drives meaningful impact throughout the creative lifecycle.

Universal Ads from Comcast’s FreeWheel aims to compete with tech giants in aggregating inventory for first-time TV marketers.

Publicis Groupe implemented cuts within its diversity, equity and inclusion teams at the end of last year—both at a holding ...

German engineering and technology company Bosch will air its first Super Bowl commercial, the company announced Monday at a ...

To kick off 2025, Ad Age asked industry leaders to share their predictions on all things advertising and creativity.

As 2025 begins, marketers are concerned with looming tariffs, preserving creativity amid increasing AI and retaining talent.

During CES, NBCUniversal will kick off sales efforts for its 100th-anniversary slate, which includes the 2026 Super Bowl, ...

As part of the transaction, Disney will fold its Hulu + Live TV business into Fubo, creating a new venture that will be 70% ...

Disney is evolving how it sells live sports to programmatic advertisers on its streaming platform by creating a new ...

McDonald’s, the world’s largest restaurant company, announced that it will no longer set “aspirational representation goals.” ...

Among today’s creative highlights, Kia orchestrates a sweet marriage proposal in Times Square on New Year’s Eve; MilkPEP appeals to gamers through an unlikely therapy session; and Outback Steakhouse ...