Conventional wisdom tells us that the most effective way to present a luxury brand is, you guessed it, luxuriously. The setting could be classical or contemporary, wildly conceptual or warmly ...

How familiar are you with StarKist’s iconic “Sorry Charlie” catchphrase? Or the hippest tuna mascot under the sea, Charlie the Tuna? Coinciding with National Sorry Charlie Day on April, StarKist has ...

This year’s honourees are a dynamic group of visionaries shaping the future of marketing, media and culture. From launching groundbreaking initiatives to driving industry-wide change, they are ...

Wednesday’s panel began with Google’s Managing Director of Technology, Media, and Telecommunications, Vanessa Kingori discussing the AI innovations driving the advancement in Google Search. “15 ...

Fans of the frozen food company Birds Eye may recall there was a time when the brand had another mascot that wasn’t the pioneering Captain Birds Eye. The mascot’s name was Clarence, and he was a polar ...

Pinterest kicked off the first session of Advertising Week Europe with a sit-down breakfast. The event began with Pinterest VP Head of Europe Milka Privodanova, who introduced the current standing of ...

The digital transformation of the music industry leaves a landscape both exhilarating and unsettling. Streaming algorithms dictate playlists, AI-generated melodies flood the market, and the very ...

Advertising Week Europe welcomed Vevo in a conversation regarding the relationship between content quality and engagement with advertisers. The panel kicked off with Vevo’s Head of Sales, Chris Wright ...

For decades, media selection was understood as a natural extension of audience targeting. Advertisers didn’t just focus on who they wanted to reach—they considered where their message would appear.

David Billings, the VP of digital at Empathy Lab teamed up with the Sameer Amin, the VP of Data Driven Marketing & Media at Reckitt to present the transformation of AI in paid media.

David Billings, the VP of digital at Empathy Lab teamed up with the Sameer Amin, the VP of Data Driven Marketing & Media at Reckitt to present the transformation of AI in paid media. Billings began ...

Malcolm Gladwell’s “The Tipping Point” once offered a seemingly foolproof formula for viral success: find the right influencers, craft a sticky message, and watch your idea spread like wildfire. But ...