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Want access? Whether you're buy-side, sell-side, agency or invested in the industry in another way, choose a plan that suits you now. Please register for free here to begin searching the free content ...

Want access? Whether you're buy-side, sell-side, agency or invested in the industry in another way, choose a plan that suits you now. Please register for free here to begin searching the free content ...

AirAsia has unveiled a virtual influencer named Miss AVA, an evolution of its chatbot named AVA (AirAsia Virtual Allstar) launched in January 2019. Miss AVA currently focuses on travel-related content ...

Japanese car maker Daihatsu has scored its first deal in the Malaysian sports sponsorship market but the foreign brand might be about to ruffle local feathers. The Toyota Group brand will sponsor the ...

In recent years, Budweiser has gained significant mindshare in China with many of its sponsorship investments – in particular esports, music, urban street culture and celebrity endorsements – acting ...

Honda Philippines, the nation’s leading motorcycle manufacturer will renew its deal as the main sponsor for the Philippine Basketball Association (PBA). Honda has been a primary sponsor of the biggest ...

Betting data specialist Genius Sports and the Vietnam Pro Basketball League (VBA) have agreed to a long-term, exclusive partnership. Through this deal, Genius Sports will support the VBA’s global ...

Adidas Asia Pacific has reported strong results in the first quarter of 2018 with a 15% year-on-year increase in topline revenues; this on the back on new Sponsorship placements in Q4-17 and high ...

Indian conglomerate Tata Group has retained the title sponsorship of the Indian Premier League (IPL) for the next five seasons for a whopping US$300m. The T20 cricket league—which has ten ...

The People’s Insurance Company (Group) of China (PICC Group) became the tenth first-tier Official Partner of the Olympic and Paralympic Winter Games Beijing 2022 last week. Han Zirong, the ...