Want access? Whether you're buy-side, sell-side, agency or invested in the industry in another way, choose a plan that suits you now. Please register for free here to begin searching the free content ...

Want access? Whether you're buy-side, sell-side, agency or invested in the industry in another way, choose a plan that suits you now. Please register for free here to begin searching the free content ...

Want access? Whether you're buy-side, sell-side, agency or invested in the industry in another way, choose a plan that suits you now. Please register for free here to begin searching the free content ...

Japanese car maker Daihatsu has scored its first deal in the Malaysian sports sponsorship market but the foreign brand might be about to ruffle local feathers. The Toyota Group brand will sponsor the ...

AirAsia has unveiled a virtual influencer named Miss AVA, an evolution of its chatbot named AVA (AirAsia Virtual Allstar) launched in January 2019. Miss AVA currently focuses on travel-related content ...

Leeds United have become the first Premier League club to seal a partnership with Roc Nation, the music and sports management agency founded by Jay-Z. Thus far, Leeds United has done zero sponsorship ...

Coca–Cola is collaborating with K-pop boy band BTS for its new global campaign “Turn up your Rhythm”, hot on the heels of rival Pepsi’s Blackpink deal featured on ASN just last week. The campaign ...

Want access? Whether you're buy-side, sell-side, agency or invested in the industry in another way, choose a plan that suits you now. Please register for free here to begin searching the free content ...

Adidas Asia Pacific has reported strong results in the first quarter of 2018 with a 15% year-on-year increase in topline revenues; this on the back on new Sponsorship placements in Q4-17 and high ...

Want access? Whether you're buy-side, sell-side, agency or invested in the industry in another way, choose a plan that suits you now. Please register for free here to begin searching the free content ...

Honda Philippines, the nation’s leading motorcycle manufacturer will renew its deal as the main sponsor for the Philippine Basketball Association (PBA). Honda has been a primary sponsor of the biggest ...

In recent years, Budweiser has gained significant mindshare in China with many of its sponsorship investments – in particular esports, music, urban street culture and celebrity endorsements – acting ...