The history of chairs is ancient, and there are numerous examples of highly developed constructions that dates back several thousands of years. In particular, the Egyptian burial finds have ...

The iMotions Market Research Lab combines advanced tools like eye tracking, facial expression analysis, and biometrics to help researchers understand consumer behavior. Gain data-driven insights into ...

iMotions' Ergonomics Research Lab integrates advanced biosensors and data analysis tools to assess physical, cognitive, and environmental factors, enhancing workspace design and human performance. See ...

Advance automotive research by understanding drivers’ experience through their own eyes. Quantify their alertness, drowsiness, and distraction with objective measures. Assess their comfort by ...

The Brain Power System is the World’s First Augmented Reality Smart-Glass-System to empower children and adults with autism to teach themselves crucial social and cognitive skills. Brain Power is a ...

The Academy of Marketing Science (AMS) is the premier professional association for marketing academics. Since 1971, AMS events and publications have connected scholars from across the globe seeking ...

As we all know, the human brain is the control room of the body. It is capable of processing and interpreting all of the sensory information we are bombarded with every day. Much of this information ...

Have you ever noticed how a bright red “SALE” sign instantly grabs your attention, much the same as “STOP” signs, or how a blue-walled café makes you feel relaxed? Color affects us all the time and ...

The core challenge for human behavior research is to try and make an exact science out of something that is by definition inexact, namely human emotion, and more specifically, how people display ...

Listen to the article iThis is an audio narration of the article, made using Generative AI technology. Please note that occasional mispronunciations may occur. Think about reaching for an object. It ...

Have you ever wondered why some days you can clearly remember locking your front door in the morning while heading off to work, while other days you can’t recall at all? Chances are, you’ve ...

Imagine standing in front of a magnificent painting, feeling a surge of emotions that transcend words. Or listening to a piece of music that sends shivers down your spine, with each note resonating ...