Advance automotive research by understanding drivers’ experience through their own eyes. Quantify their alertness, drowsiness, and distraction with objective measures. Assess their comfort by ...

This summer, Marvel released their latest film Deadpool & Wolverine, starring Ryan Reynolds and Hugh Jackman in their titular superhero roles. The film appears to be quite the dynamic combination ...

The Academy of Marketing Science (AMS) is the premier professional association for marketing academics. Since 1971, AMS events and publications have connected scholars from across the globe seeking ...

AI Meets Nostalgia: Toys ‘R’ Us utilizes Generative AI to evoke nostalgia and capture hearts. Learn how this innovative approach blends technology with sentiment, providing a unique customer ...

As we all know, the human brain is the control room of the body. It is capable of processing and interpreting all of the sensory information we are bombarded with every day. Much of this information ...

Imagine standing in front of a magnificent painting, feeling a surge of emotions that transcend words. Or listening to a piece of music that sends shivers down your spine, with each note resonating ...

The core challenge for human behavior research is to try and make an exact science out of something that is by definition inexact, namely human emotion, and more specifically, how people display ...

Have you ever noticed how a bright red “SALE” sign instantly grabs your attention, much the same as “STOP” signs, or how a blue-walled café makes you feel relaxed? Color affects us all the time and ...

Have you ever wondered why some days you can clearly remember locking your front door in the morning while heading off to work, while other days you can’t recall at all? Chances are, you’ve ...

Listen to the article iThis is an audio narration of the article, made using Generative AI technology. Please note that occasional mispronunciations may occur. Think about reaching for an object. It ...

Attribution Theory, a fundamental concept in social psychology, explains how individuals interpret the causes of behavior and events. First proposed by Fritz Heider in the 1950s and expanded by ...

Optimize content and media spend by measuring consumer responses to videos, ads, movies and TV shows – unobtrusively and at scale. Understanding audience and consumer engagement is more crucial than ...