Optimize for social search. Treat social like part of your SEO strategy. That means optimizing captions, hashtags, geotags, ...

One Esteemed Hall, One Unified Future In a significant move for Canada's marketing community, AMA Toronto has announced the ...

In a country where the weather is a national pastime, The Weather Network and MétéoMédia have transformed forecasts into fuel for Canadian pride. Launched in February 2025, the “ Canada. Ready for ...

Hockey fans across Canada have a new pre-game ritual this playoff season—one that blends superstition, community, and a whole lot of Canadian pride. RONA, the iconic home improvement retailer and ...

Marketing News Canada delivers the latest news, insights, and expert perspectives from top marketers across Canada and beyond. As part of the SocialNext network, we connect marketing professionals ...

Canadian media outlets are a diverse melting pot of many different television, radio, digital, and print media companies. So diverse in fact, that it can be hard to pin down exactly where each outlet ...

The #Hashtag Awards recognize and celebrate the incredible and diverse talent within the Canadian Marketing community. From jaw-dropping creative campaigns that made waves on a national scale, to ...

The "Buy Canadian" movement is no longer just a short-term reaction to President Trump’s trade war—it’s transforming into a powerful and possibly long-term shift in Canadian consumer behavior. A ...

We recently ran a 3-month test to prove the effectiveness of local news placements. We partnered with The Trade Desk to A/B test local news vs. non-news inventory, building a robust testing and ...