Party B shall provide electronic copy of Party B’s Chinese business license and other documents required for WeChat Official Account creation. 6. Obligations of Party B WALKTHECHAT shall apply for a ...

Due to continuous covid cases and regional lockdown in Q2, online and offline merchants have suffered from consumer shopping desire. However, we can observe new trends and opportunities hidden behind ...

Amid the Covid-19 epidemic, Tencent released its Q4 2019 results. The performance is overall good, with a large uptake of Mini-program transactions and revenues from FinTech sector. Tencent seems ...

Watching Livestreams has become a habit for many Chinese people: some follow fitness trainer’s livestreams to work out daily; some listen to live streams to release stress and aid sleep… Live stream ...

Tmall has a massive display ads system divided into 16 Tmall advertising formats. Optimizing the spending on Tmall is one key operational tactic to increase revenue in China’s largest marketplace.

It used to be that Chinese Internet users were not willing to pay for digital content. You could easily get the pirate version of ebooks, music, and movies, so why ...

WeChat just released its most rigorous policy to date regulating incentived sharing and external links. The policy banned some of the most common campaign tactics. Here are some of the highlights of ...

Douyin, the Chinese version of Tik Tok, has taken the country by storm. With 600 million Daily Active Users using the App an average of 67 minutes per day, Douyin is the right place to reach out to ...

Kuaishou and Douyin are the two largest short-video platforms in China. However, due to the difference in their audience demographics, the 2 platforms have evolved quite differently: Comparatively, ...

A unicorn is a privately held startup company valued at over $1 billion. Although the term was coined in order to express the rarity of such companies, they are getting more common, especially in ...

This leaves opportunities for third party companies to build better performing WeChat backend/CRM systems. There are many CRM systems in the Chinese market, not all are compatible with WeChat. Here we ...