What’s holding back progress in cross-media measurement?  Akhil Parekh, Chief Product Officer at Nielsen, explains what needs ...

Ad budgets are shrinking, media is increasingly more fragmented, and advertisers face mounting pressure to stay competitive ...

there’s something about travel commercials that always make me want to pack up and go to whatever fun new location they’re ...

DV360’s Empty Throne One juicy narrative in ad tech is the simmering rivalry between Amazon DSP and The Trade Desk. This ...

Roku and Amazon jointly announced a partnership that will reportedly result in the “largest authenticated TV footprint” in ...

Despite economic uncertainty and the continued slowdown of traditional media’s growth, global advertising revenue is still ...

SiriusXM integrated with Innovid to provide audio advertisers with the type of impression-level data they get for other ...

If journalists don’t decide the best use of AI in journalism, then AI firms will for them, says Christian Broughton, CEO of ...

Google released a proposal for a Chrome feature called script blocking to crack down on third-party fingerprinting in ...

Nexstar's digital strategy will now use Salesforce's agentic AI capabilities, hoping to unify the sales pipeline into one ...

Marketers didn’t sign up to be spreadsheet jockeys or calendar coordinators; they came to craft stories, shape brands and ...

LGBTQ brands seek new revenue streams as many advertisers pull back on Pride month this year due to the political climate and ...