Campaign India17h
D2C brands need to break free from the ad spend trap
The director at Outlook Media India prescribes an eight-step formula for D2C brands to avoid falling into the trap of ...
Campaign India18h
Googlies on Google: A curiosity-driven game for search
The magic of Googlies lies in the familiar feeling of curiosity. You hear a “Did you know?” fact, and suddenly, you’re hooked ...
Campaign India19h
Havas net revenue declines by 0.5% in Q3 2024
Parent company Vivendi declined to provide the agency’s organic growth figure. Contact Customer Support at ...
Campaign India20h
The CMO’s MO: Pawan Jagnik urges marketers to treat their CEOs as their CMOs
The CMO’s MO (modus operandi) shines the spotlight on some of India’s prominent chief marketing officers as they share their ...
Campaign India7d
The CMO’s MO: Puneet Gupta believes employee well-being can be aligned with client expectations
Nuvama Wealth’s senior EVP and business head for digital business shares perspectives on marketing challenges, industry ...
Campaign India17h
Kshitij Kaul
Articles written by Kshitij Kaul ...
Campaign India6d
In-store shopping preferred across India: Ipsos study
At least three in four citizens (76%) from tier-3 cities in India prefer the in-store shopping mode the most, indicating the ...
Campaign India10d
Moves and wins roundup: Week of 14 Oct
The latest appointments and account-wins from Vertoz, Sony Pictures Networks, Interactive Avenues, Mint and Milk PR, Way2News ...
Campaign India7d
Dhiraj Gupta
Articles written by Dhiraj Gupta ...
Campaign India11d
McDowell's X series: From mass appeal to premium power
Varun Koorichh still recalls his early days as a management trainee at PepsiCo, polishing coolers in Punjab’s heartland and working closely with shopkeepers. It wasn’t glamorous, but it taught him the ...