Our weekly roundup of the latest appointments and account wins news from Taboola, Zee Media, BPCL, SRV Media, and many more.

The festival to feature over 60 speakers across 35 sessions and 20 masterclasses from the advertising, media, and marketing ...

Brand valuations of King Kohli and Mumbaicha Raja, Rohit will continue to rise despite their Test cricket retirement, say the ...

Articles written by Siddharth Raman ...

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land ...

A few IPL teams have shown that strategic PR can grab attention through purposeful design—not just shoutouts, says Star ...

The data-led platform will provide brands with audience intelligence, talent discovery, and real-time performance tracking.

The campaign centres on the concept of ‘Viraasat’ (heritage), focusing on how mothers pass down values through everyday ...

Beauty brand Renée Cosmetics launched a campaign that breathes new life into a timeless family tradition with a sprinkle of ...

Leo India’s rebranding is more than cosmetic. It reflects a deep, structural shift in how the agency approaches creativity, ...

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

The new venture incubated by NLB Services bets on Marketing-as-a-Service to cut through bloated retainers, fragmented teams, ...