Out of Home global ad revenue reached $46bn - a ten per cent increase on 2023 - in 2024 with $49bn forecast for 2025, World ...

Unusually for a company preparing to change its leader, WPP has been on the front foot recently in the PR stakes, relentlessly plugging its AI capabilities at the same time as it's been fending off cr ...

It’s hard to truly know what will and won’t score big at Cannes. Every year brings just as many surprises as it does upsets. We are always drawn to ideas that are truly breakthrough and have never ...

A long-overdue cultural shift is reshaping the world of sports. Women’s sports are breaking attendance records, building ...

Online casinos have established themselves as masters of digital marketing, often leading the charge in innovative customer ...

It took more time than it should have to find great work from our great industry in the past 12 months. That’s either a sign ...

I'd confidently say that the best work this past year shared one brilliant trait: it didn't just spark cultural conversations, it drove cultural participation. For me, the standout brands and agencies ...

Marketing for gambling brands has changed quickly over the past few years. What was once focused on posters in shop windows ...

It’s mere days until the ad industry decamps to the south of France. Cannes Lions is a time to celebrate world-class ...

FIZOOKA The old mentos in a coke prank has never gone flat. I did it, my kids do it. So kudos to mentos for taking something ...

Müller Bliss sends up the tropes of luxury advertising for a new campaign in which online reviews from superfans provide the ...

The merger between Vodafone and Three UK has just been sealed, creating what it claims is the UK’s largest mobile network ...