The world No. 1 and three-time Grand Slam champion lags behind her contemporaries in endorsements despite standing atop her sport

The world No. 1 came agonizingly close to winning a third straight title Down Under, but leaves Melbourne with plenty of positives despite a runner-up finish to Madison Keys.

Despite the defeat in the final match of the Australian Open in Melbourne, Aryna Sabalenka remains world No. 1.

Madison Keys of the United States has upset two-time defending champion Aryna Sabalenka of Belarus 6-3, 2-6, 7-5 in the Australian Open final.

Aryna Sabalenka vs Madison Keys Live Telecast Australia Open Women's Singles Final: Both players are in rampant form and on 11-match win streaks after winning their respective warm-up events.

Madison Keys was a tennis prodigy, beating Serena Williams when she was just 14 years old, but had not won a grand slam title in her 15 year career.

MELBOURNE, Australia (AP) - When Madison Keys stepped into Rod Laver Arena at 7:37 p.m. on Saturday night ahead of the Australian Open final, she strode right past the Daphne Akhurst Memorial Cup, the trophy that goes to the women’s champion and was placed on a pedestal near the entrance to the court.

American 19th seed Keys defeats Sabalenka in Australian Open final with stunning ball-striking, leaving Belarusian helpless.

Before giving her speech commending Madison Keys on her Australian Open victory, Aryna Sabalenka let out all her frustration from the match on her racket.

Madison Keys of the United States upset two-time defending champion Aryna Sabalenka of Belarus 6-3, 2-6, 7-5 in the

American tennis player Madison Keys won the Australian Open on Saturday, defeating No. 1 ranked Aryna Sabalenka in tightly contested sets.

Aryna Sabalenka saw her two-year reign at the Australian Open end after losing to Madison Keys in the final – and she didn’t take it well.