Three weeks later, I’m headed to the Gulf Coast, a million questions swirling in my mind about the viral blue-and-yellow 30A sticker and the man behind it.

More than 400 stores nationwide carry 30A merchandise, and 30A bumper stickers unite drivers everywhere. “Driving along the road and seeing one of those on another car, ...

SANTA ROSA BEACH — The nonprofit Scenic Walton Inc. has begun promoting a planned state specialty license plate dedicated to Walton County Road 30A, the iconic beachside route. Proceeds from the ...