Especially if you are a small startup that sells one thing, just stick that thing in your logo. It’s what the people want. The final deadline for Fast Company’s Brands That Matter Awards is ...

A good logo helps consumers recognize brands instantly and distinguishes ... Procter & Gamble and General Mills are among the oldest companies on the Fortune 500, but they do not have logos ...

But plenty of brands get it wrong ... hope you have the budget to compete with the 43% of Fortune 500 companies with blue logos. Being understood is no longer enough. In this unprecedented ...

Meyer Shank Racing has announced Charter's telecom brand Spectrum will serve as the primary sponsor for one of its cars at ...

The rationale from the company was that the new logo represented ... for people to recognize and therefore remember the logo. Brands like Coca-Cola, McDonald’s, and Nike have logos that ...

While achieving that level of iconic status is difficult for a small business, a creative and visually appealing logo can attract people to your advertising messages. If your company brand ...

Walmart is refreshing its logo ... brand identity reflects Walmart’s enduring commitment to both Sam’s principles and serving our customers however they need us." The company said the ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

The product’s old logo will continue to be used on Lyle’s classic golden syrup tin, though its bottles and dessert toppings will all now bear the new branding. A company spokesperson declined ...