"March Madness is actually one of the sports events that has a longevity to it. If our team keeps winning, we keep entertaining and keep spending, so it adds up," said Marshal Cohen, Chief Retail ...

Whether you're a die-hard hoops head, a casual or someone who's never watched a college basketball game, there's a decent ...

Tod Stutzman has had over 250 photo opportunities with sports team mascots. Now, he hopes his decades-long tradition can land him in the Guinness Book of World Records.