A '63 Buick Riviera Isn't As Expensive As You'd Think Today Let’s talk numbers. According to Classic.com , the average sale price for a 1963 Buick Riviera sits around $27,709 .

Check out this clean 1963 Buick Riviera with the Goldtop guitar theme ... there are many reasons not to build '63-65 Rivieras ... where Chuck Winters cut black mother-of-pearl pick guard material ...

This 1963 Buick Riviera, however, is unique, as is its story. Apparently, the car was custom made for the CEO of the Ronin Syndicate toy manufacturing business, Tony Diaz.

Fewer than twenty years after the first-generation Buick Riviera debuted, I was induced to write a chapter on cars for the Catalog of Cool, a cultural compendium assembled by an editorial team of ...

'63-'76 Buick Riviera Interior Restoration. Shop Parts and Accessories for your GM Classic. MotorTrend Staff Writer Aug 11, 2016. See All 15 Photos.

Regardless, Buick’s first-generation Riviera (1963 through 1965) is not just a styling landmark, it is also a dream driver. Customers could choose between a 401 cubic-inch V-8 engine or one that ...