Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

An iconic doll turns 66 on Sunday, and fans worldwide and in the Las Vegas valley are taking a nostalgic trip through her history.

Not only is Drive a compelling action movie, but it packs one of the best scores of the modern age thanks to composers Johnny ...

IF you’re a fashionista like us, chances are you’ve already spotted the gorgeous sandals Meghan Markle was wearing in the ...

We used to be called a toy manufacturer,” Mattel CEO Ynon Kreiz said at the UBS Global consumer and Retail Conference in NYC.

According to CEO Ynon Kreiz, who spoke at an investment conference on Thursday, this transition comes at a time when Mattel, ...

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

Barbie is highlighting legendary global role model best friends, introducing lifestyle products fostering friendship, working ...

Mattel is continuing its ongoing 80th anniversary celebrations with the Toys As Art, Art Inspired By Toys: Mattel’s 80th ...

Western wear was definitely the move for this weekend's bull riding events at Fiserv Forum. And Milwaukee, you sure got the memo.

“Barbie has a 65+ year legacy of being the ultimate ... PLAY-DOH compound is now the #1 reusable modeling compound, sold in more than 80 countries worldwide. As a classic toy that has shaped ...

McDonald's Happy Meals have been a beloved part of childhood for decades, offering not only a quick, affordable meal but also ...