standalone women’s tennis product in the world. These are the sorts of issues that promise to be defining for the WTA over the next few years — once debates over colors, fonts and logos subside.

The Women's Tennis Association (WTA) recently took a significant rebranding initiative, introducing a new logo indicating the ‘new era’ for women's tennis. Women’s tennis players Kristina ...

The Belarusian tennis pro, 27, faced criticism after she initially seemed to downplay Gauff's skills and victory.

Tennis fans reacted to the WTA's latest logo, which will reportedly make its debut at the 2025 Indian Wells Open. The WTA 1000 tournament in California is scheduled to take place from March 2 to ...