A Tempest in a Taxi Logo. New Yorkers See Red Over the Redesign of a City Icon. October 28, 2007. By Anthony Faiola.

Taxi company structure includes several drivers in a fleet of cars that are ... Other company drivers own their own taxi cabs and agree to paint their cars with the company colors and logo.

San Francisco’s oldest taxi company is changing the name it has held since the 1930s and giving its whole fleet a makeover to lure consumers who prefer to summon rides via smartphone. Starting ...

Taxi company fights for its survival. By Tom Sabulis. Aug 10, 2015. ... (Lyft, an Uber competitor identified by its pink mustache logo, adds to cabbies’ woes.) Hewatt says traditional, ...

It has come to this. In San Francisco, where Uber was born, the city's self-described oldest and largest taxi company is renaming itself after a competing app. On Wednesday, Desoto Cab said it was ...