While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

For new business owners who want to create sustainable growth for their ventures, choosing a company name and logo that will make a memorable impression on prospective customers is crucial to ...

Your company’s name and logo help consumers form their first impression of your business. New companies often invest a lot of time and effort into developing these branding assets to ensure they ...

Giant Food Stores has unveiled a new name and logo. The chain of grocery stores is now called The Giant Company, and its logo is designed with oversized red letters, including a subtle leaf motif ...

K-Swiss has also moved the company name outside of the brand's shield iconography. This change presumably means the brand is confident the logo is now recognized enough to stand on its own.