AMC's decision to air longer movie ads before its movies, and a warning to consumers has angered studios. Studios believe no ...

AMC has announced that they're making some changes to how their movie times work, stating that your movie time may not ...

AMC announced that moviegoers can expect up to 30 minutes of previews and ads before films begin. Variety's Brent Lang joins ...

AMC Theatres is issuing a warning to moviegoers that their movies may not actually start at their listed showtimes.

We come to this place…for magic,” Nicole Kidman famously tells AMC Theatres patrons in a viral promotion for the chain. But starting this week audiences will half to wade through a lot more shilling ...

Some film fans applaud knowing when the show is actually going to begin, while others lament sitting through a sitcom-length ...

On July 1, AMC Theatres — the largest theatre chain in the U.S. and Europe — will be adding one additional commercial on top of the many that they already play after upcoming movie trailers ...

AMC, the movie theater chain, reversed course six years after it rejected a proposal to show more ads before movies, fearing a negative reaction from customers. Philip Cheung for The New York Times ...

NEW YORK, NEW YORK - MARCH 05, 2021. Photo an an AMC theater lobby (Photo by Noam Galai/WireImage) WireImage AMC Theatres is confident its new business model of running ads before movies won’t ...

AMC Theaters has revealed it will add EVEN more commercials to its pre-movie lineups, and these ads won’t be just trailers anymore. Get ready, Coke, you’re about to have some commercial ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 alongside film trailers before tentpoles begin.