Growing up in a frugal family, we had a yearly tradition of re-watching the same half-dozen Christmas specials. My mom first ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to movies at the theater chain.

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the country’s largest theater chains, which had previously declined to join other ...

AMC, the largest theater chain in the United States, will soon start showing even more commercials before the start of a movie. This is on top of the usual 20 minutes of trailers and ads already ...

AMC, the movie theater chain, reversed course six years after it rejected a proposal to show more ads before movies, fearing a negative reaction from customers.

AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up 0.29% at $3.41.

AMC Theaters will show ads during the trailers starting July 1 in a bid to boost revenues. Rival chains including Regal and Cinemark have had pre-show advertising since 2019. Attendance at AMC's ...

AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according to the chain.