AMC Theatres is making the wrong decision to put more ads in cinemas at a time when moviegoers want a premium experience.

Because AMC close to six years ago said it wouldn’t partake in National CineMedia’s new ad spots. At the time, AMC believed more ads would make moviegoers mad. Well, AMC has changed course.

AMC Networks (which includes AMC, BBC America, Shudder, Acorn TV, IFC, AMC+ and more) isn’t yet going so far as to say AI will be used to generate images or scripts for its actual shows.

On June 3, Bloomberg reported that AMC Theaters has reached an agreement with National CineMedia, one of the largest cinema advertisers in the country, to start running more ads directly before a ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to commercials that come right before each movie.

AMC to offer 50% off movie tickets all summer long; here’s what day to nab them he deal will be available at all AMC locations around the country Melina Khan USA TODAY 0:04 ...

New Yorkers will be able to watch cheaper movies one day a week this summer through AMC Theatres' "50% Off Wednesdays." The half-priced days start July 9 and will continue every Wednesday for an ...

As part of the new 50% off Wednesdays promotion, AMC Stubs members will get half off the base price for adult-evening tickets all day long. The deal will be available at all AMC locations around ...

AMC Theatres says it will have 98% of its U.S. movie theaters open on Friday, with more expected to open by March 26. Shares of AMC Entertainment Holdings Inc. are up more than 4% before the ...

Under the new offer, AMC Stubs loyalty members can get 50% off regular adult evening tickets all day long on Wednesdays, starting July 9. "At AMC, we've gone to great lengths to create the ...

AMC to offer 50% off movie tickets on Wednesdays beginning this summer 'It is envisioned that if successful, this new AMC pricing initiative will be almost universally available at all AMC ...

AMC Theaters will open its newest theater in the South Loop Friday. The AMC Roosevelt 16 location will open in the Roosevelt Collection retail complex, replacing the former ShowPlace Icon Theatre ...