AMC, the movie theater chain, reversed course six years after it rejected a proposal to show more ads before movies, fearing a negative reaction from customers.

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to movies at the theater chain.

AMC, the largest theater chain in the United States, will soon start showing even more commercials before the start of a movie. This is on top of the usual 20 minutes of trailers and ads already ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to commercials that come right before each movie.

AMC to offer 50% off movie tickets all summer long; here’s what day to nab them he deal will be available at all AMC locations around the country ...

New Yorkers will be able to watch cheaper movies one day a week this summer through AMC Theatres' "50% Off Wednesdays." The half-priced days start July 9 and will continue every Wednesday for an ...

AMC moviegoers will be able to cash in on a major discount at the theaters every Wednesday starting this summer. The theater chain announced on May 12 that it will be offering 50% off movie ...

NEW YORK — AMC Theatres, the world's largest theater chain, will be offering even more discounts to moviegoers starting this summer. Beginning July 9, the movie theater chain will offer 50% off ...

AMC to offer 50% off movie tickets on Wednesdays beginning this summer 'It is envisioned that if successful, this new AMC pricing initiative will be almost universally available at all AMC ...

The AMC Roosevelt 16 location will open in the Roosevelt Collection retail complex — replacing the former ShowPlace Icon Theatre that closed last summer.

AMC Ups Nikkole Denson-Randolph to U.S. Chief Content Officer as Elizabeth Frank Leaves to Run RealD, a leader in 3D cinema technology.