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The new logo will take 18 months to implement at a cost of $15 million and was created by the identity consultants Re, part of ANZ's ad agency M&C Saatchi. It replaces the line ANZ NOW, which is ...

ANZ’s new logo might ostensibly be a symbol of a new direction into Asia, but inadvertently it also represents the esoteric and New Age wanderings of its former CEO, writes Michael Feller.

ANZ Banking Group Ltd has embarked on a $15 million rebranding exercise, revolving around its new logo. According to the lender, the new brand and logo, which includes the image of a human figure ...