Auburn says its “new” logo isn’t, in fact, new, and the “Sabon” font will not be used ... identity system that includes tweaks to the AU to make it more usable in digital forms, which ...

Will Auburn begin using the font “Sabon” instead ... Ultimately, the tower logo was dropped, greatly amplifying the use and visibility of the AU. This new move makes the AU even more prevalent ...

The new logo utilizes the traditional "AU" shield framework ... Wednesday of the updated look of the logo, along with new font, in a masthead soon to be used by the university on the academics ...

The new logo utilized the traditional "AU" shield framework ... The commercial utilized the new font associated with the new "visual identity system," but included the traditional "AU" shield ...