Abercrombie & Fitch is shedding its traditional logo-focused apparel. That logo, and the clothes it was affixed to, made the brand one of the most sought-after among teens in the past two decades.

NEW YORK (AP) — The Abercrombie & Fitch logo has lost the power it once wielded. Shares of Abercrombie & Fitch tumbled Thursday after reporting weak sales as more teens shop elsewhere. The ...

Abercrombie and Fitch will strip its once-ubiquitous logo from its clothes as sales continue to tumble. The Abercrombie & Fitch logo was once emblazoned on the retailer's sweatshirts and T-shirts ...

Abercrombie & Fitch ("A&F") has been a fashion business known for its brutally attitudinal brand iconography ever since its rebirth in 1988. But sales have been off for more than a few years now ...

Abercrombie & Fitch's decision to stop printing logos on its clothes as a way to rebrand itself is a complete departure from CEO Mike Jeffries' entire company philosophy. Jeffries became CEO in ...

Abercrombie & Fitch is doing away with logos. The company said on an earnings call with analysts that the American logo business would be reduced to "practically nothing" by next spring, reports ...

Out with the old and in with the new, that's the mantra of Abercrombie & Fitch these days. The label you may associate with mall hopping in your teen years and easy, beachy t-shirts is getting a ...

NEW YORK – The Abercrombie & Fitch logo has lost the power it once wielded. Shares of Abercrombie & Fitch Co. fell Thursday after the retailer reported weak sales as more teens shop elsewhere.

Abercrombie & Fitch Co. is finally shedding its traditional logo-focused apparel, clothes that made the brand one of the most sought after among teens in the past two decades. The company&#821… ...

If you like shirts and sweats that say Abercrombie or Hollister, best stock up now. The Business Journals. Select a City ... Abercrombie & Fitch dropping its logo from T-shirts and sweats ...

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