I was not expecting to end up in an Abercrombie & Fitch dressing room at 31 years old. But this past year, I was in the ...

In an increasingly competitive market, businesses need more than just a great logo or catchy slogan to stand out. They need to create an immersive sensory brand experience that engages customers on ...

Much of that momentum is being fuelled by Gen Z’s appetite for ’90s nostalgia. In its most recent quarter, Abercrombie pulled in $1.1bn in sales for the three months to May 3. It was the best start to ...

The brand was super popular in the early 2000s and is becoming trendy once again. Shop NBC Select editor favorites now.

Abercrombie evolves with the trends, which is why it's still one of our favorite brands. The retailer's recent ... You can purchase logo and accolade licensing to this story here.

When done right, scent marketing is not just about making a space smell nice—it’s about aligning fragrance with brand values, ...

Jenni Kayne is next for high-end loungewear options. If you dream of pure luxury lounging, this brand is it. It uses cashmere ...

ASHEVILLE, N.C. (WLOS) — UNC Asheville held a June 3 news conference to unveil its new logo and brand for Bulldogs' athletics ...

As the Orlando Magic continue to propel forward, the team unveiled a new logo and three new uniforms during a special ...

The Orlando Magic unveiled a new logo and three new uniforms Tuesday as part of a rebranding for the franchise. As part of ...

As the Orlando Magic continue to propel forward, the team unveiled a new logo and three new uniforms during a special ...

World shares are mixed after a closely watched auction of 40-year Japanese government bonds fell flat as worries mount over ...