Abercrombie & Fitch is shedding its traditional logo-focused apparel. That logo, and the clothes it was affixed to, made the brand one of the most sought-after among teens in the past two decades.

The Abercrombie & Fitch logo has lost the power it once wielded, so the struggling teen retailer plans to strip off the once-prized logo from its clothing. Shares tumbled Thursday after it ...

Abercrombie tried to scrub its image of the Jefferies era. Soon after he left, brand said it would stop “sexualized marketing.” It overhauled its marketing, stripped the old moose logo from ...

The brand's fall assortments include floral dresses and printed T-shirts with no sign of the classic "Abercrombie & Fitch" logos. The departure from loud logos represents the end of an era for ...

The abercrombie kids brand is an extension of the Abercrombie ... Absolutely. While reduced logo contributed to the comp sales decline for the quarter, it was somewhat less than expected.

Today, Abercrombie’s stores are lighter than they once were and its clothes are looser. The brand has become known for its (logo-less) basics, loungewear and jackets. Instead of trying to dress ...

More than just a logo, the monogram acts as an invitation and a compass ... as a distinctive offering while benefiting from the global recognition of the Abercrombie & Kent brand. A&K’s New Travel ...