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Business Insider6y
Abercrombie is relaunching its pungent cologne, which haunted shoppers for years after it was sprayed incessantly in stores, with a new inclusive ad campaign
The fragrance, which was liberally sprayed in its stores until 2017, will bring back some memories for American shoppers. Abercrombie has a plan to shake off its former image with a new bottle and ...
Business Insider6y
Sales of Abercrombie's infamous cologne are soaring after the company stopped dousing customers in the scent and rolled out a more inclusive ad campaign
Abercrombie & Fitch's rebranding of its signature cologne seems to be paying off ... But Fierce's new look — with a new bottle and a more inclusive ad campaign to appeal to today's teen and ...
Finanznachrichten6y
Abercrombie & Fitch Introduces Limited-edition Fierce Fragrance Bottle, Featuring International Football Star Romelu Lukaku
Global Brands at Abercrombie & Fitch Co., "He is bringing our iconic fragrance to a new generation and we're excited to showcase his story on a limited-edition bottle." SAFE HARBOR STATEMENT UNDER ...
Time11y
This Is the Reason Going Into Abercrombie & Fitch Gives You Anxiety
You can tell you’re within 10-yards of a club Abercrombie & Fitch by the smell. The overwhelming scent of cologne billows past tourists lined up on the street outside, giving passers-by a ...
Fast Company11y
Smell Matters: Why Abercrombie Should Change Its Stores’ Signature Scent
Even just walking on the sidewalk outside an Abercrombie or a Hollister store is enough to nearly drown you in an invisible wave of store-brand cologne. The sibling stores’ odors are as tied up ...