Abercrombie & Fitch’s website is, today, awash with Gen-Z-friendly nods to diversity and inclusion. There are people of color, sizes up to 3XL and even a Pride-themed collection featuring ...

Abercrombie & Fitch's dimly lit, cologne-soaked stores are gone, replaced with the down-to-earth, logo-free basics millennials and Gen Z crave. ... The colors and fonts are light and breezy.

Serif fonts “have an extra flourish that makes it look pretty for many people, but can clutter what is on the page,” Ms. Abercrombie-Winstanley said in an interview, echoing the dominant ...