Abercrombie & Fitch ("A&F") has been a fashion business known for its brutally attitudinal brand iconography ever since its rebirth in 1988. But sales have been off for more than a few years now ...

Abercrombie & Fitch has shed its perfume-filled mall stores, shirtless models and logo sweatshirts to win over Millennials and Gen Z. It’s working.

Abercrombie and Fitch will strip its once-ubiquitous logo from its clothes as sales continue to tumble. The Abercrombie & Fitch logo was once emblazoned on the retailer's sweatshirts and T-shirts ...

NEW YORK (AP) — The Abercrombie & Fitch logo has lost the power it once wielded. Shares of Abercrombie & Fitch tumbled Thursday after reporting weak sales as more teens shop elsewhere. The ...

Abercrombie & Fitch is shedding its traditional logo-focused apparel. That logo, and the clothes it was affixed to, made the brand one of the most sought-after among teens in the past two decades.

Abercrombie & Fitch Then The old Abercrombie & Fitch was best known for logo tees, comfy denim, and, let's not forget, those bare-chested men. Abercrombie & Fitch ...

Abercrombie & Fitch will cease putting its logo on its clothing sold in North America by the spring of 2015, the teen retailer said, responding to customers who have been avoiding such identifiers ...

Jeffries became CEO in 1992, when Abercombie's sales were languishing. He turned the brand into a retail powerhouse by plastering the Abercrombie logo all over its offerings, focusing on a more ...

Founded in 1993, The Motley Fool is a financial services company dedicated to making the world smarter, happier, and richer. The Motley Fool reaches millions of people every month through our ...

Abercrombie & Fitch is giving its traditionally logo-heavy apparel a facelift. The struggling brand will start stripping the once-desirable A&F name from most of its clothes in an attempt… ...