Abercrombie & Fitch once came under fire for its exclusionary “cool kid” image, but those days are long over. In recent years, the iconic mall brand has fully embraced the body positivity ...

He was replaced by Abercrombie’s current CEO, Fran Horowitz, who has seemingly completely overhauled the brand’s image, marketing ... The moose logo and popped collars of the past have been ...

brave and Fierce selves," Abercrombie said. The new image follows in the footsteps of other teen and millennial brands that have shifted toward more body-positive marketing campaigns. American ...

NEW YORK (AP) — The Abercrombie & Fitch logo has lost the power it once wielded ... sleek maxi-dresses and slouchy T-shirts with scenic images and French sayings. But the big change, of course ...