Abercrombie & Fitch has shed its perfume-filled mall stores, shirtless models and logo sweatshirts to win over Millennials and Gen Z. It’s working. Abercrombie (ANF) said Monday that its women ...

Abercrombie & Fitch was “the brand of the moment” a ... the company is now rolling up its sleeves to reduce its use of logos. “In the spring season we are looking to take the North American ...

Abercrombie is moving away from logo-heavy apparel and toward non-logo ... Management describes its Abercrombie & Fitch brand as "bringing its customers iconic, modern classics with an ...