Abercrombie & Fitch has shed its perfume-filled mall stores, shirtless models and logo sweatshirts to win over Millennials and Gen Z. It’s working. Abercrombie (ANF) said Monday that its women ...

Abercrombie & Fitch was “the brand of the moment” a ... the company is now rolling up its sleeves to reduce its use of logos. “In the spring season we are looking to take the North American ...

Abercrombie & Fitch Co. is finally shedding its traditional logo-focused apparel, clothes that made the brand one of the most sought after among teens in the past two decades. The company’s ...

Abercrombie is moving away from logo-heavy apparel and toward non-logo ... Management describes its Abercrombie & Fitch brand as "bringing its customers iconic, modern classics with an ...