To real mixologists, pre-flavored vodka is the Circus Peanut of the cocktail world. A comical simulation and fine for a quick fix—yet upon sobering inspection, there’s always that question ...

Absolut's portfolio comprises Absolut Vodka, Absolut Peppar, Absolut Citron, Absolut Kurant, Absolut Mandrin and Absolut Vanilia. Other launches this year include Level, a super-premium vodka ...

Swedish vodka brand Absolut’s run of success with London design consultancy ... such as fur for the Kurant flavour and a leatherette feel for the Mandrin, was rejected in favour of a more ...

The brand has introduced a new flavour, Absolut Passionfruit, and updated its flavoured range’s liquid and ABV levels. Absolut Vodka has upgraded its flavour portfolio, as a part of the second ...

LONDON— Absolut Vodka and lemonade drinkers will soon be able to sip their preferred cocktail from a can, after drinks makers Pernod Ricard and Coca-Cola agreed to a pre-mixed version made ...

But the slow but sure growth of the whole vodka category in China can be said to be led ... build up affinity and develop consumer-generated brand connections". Absolut Wild Tea and Mandrin has been ...